{"product_id":"aluram-purple-hydrate-and-repair","title":"ALURAM Purple Hydrate and Repair","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eA nourishing purple toning treatment that helps neutralize unwanted yellow tones while providing hydration and conditioning. Ideal for blonde, highlighted, grey or silver hair that needs both toning and extra softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"TextBase-hXhSqg Text-lIMP0_\" data-d-text-flow=\"\" data-d-component=\"text\"\u003e\u003cspan class=\"TextBase-hXhSqg Text-lIMP0_\" data-d-text-flow=\"\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eHair \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eType:\u003c\/span\u003e\u003c\/span\u003e \u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eBlonde, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eplatinum, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003ehighlighted, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003egrey, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eand \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003ewhite \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003ehair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"TextBase-hXhSqg Text-lIMP0_\" data-d-text-flow=\"\" data-d-component=\"text\"\u003e\u003cspan class=\"TextBase-hXhSqg Text-lIMP0_\" data-d-text-flow=\"\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eTreatment \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eType:\u003c\/span\u003e\u003c\/span\u003e \u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003ePurple \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003etoning \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eand \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003edeep \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003econditioning \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003emask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"TextBase-hXhSqg Text-lIMP0_\" data-d-text-flow=\"\" data-d-component=\"text\"\u003e\u003cspan class=\"TextBase-hXhSqg Text-lIMP0_\" data-d-text-flow=\"\" data-d-component=\"text\" data-d-default-strong=\"\" data-d-inline=\"\"\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eBenefits:\u003c\/span\u003e\u003c\/span\u003e \u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eNeutralizes \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003ebrassiness, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003ehydrates, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003esmooths \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003efrizz, \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eand \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eenhances \u003c\/span\u003e\u003cspan data-d-text-flow=\"word\" data-d-stream-word=\"\"\u003eshine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eKeep your blonde beautiful, bright, and brass-free with ALURAM Purple Hydrate \u0026amp; Repair Treatment!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis luxurious, highly pigmented purple conditioning mask helps neutralize unwanted yellow and golden tones while deeply nourishing dry, damaged, and chemically treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with Marigold Extract, Squalane, and Marula Oil, this intensive treatment restores moisture, improves softness, and leaves hair feeling silky, smooth, and beautifully refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for maintaining cool blonde, platinum, highlighted, grey, and white hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNeutralizes unwanted yellow and brassy tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMaintains cool blonde, platinum, and highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps brighten grey and white hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDeeply hydrates and conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps reduce frizz and breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNourishes dry and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds softness, smoothness, and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImproves detangling and manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps maintain beautiful, salon-fresh colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSqualane:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps replenish moisture, smooth hair, and restore softness and shine to dry or overprocessed strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMarigold Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps moisturize and soothe the scalp while nourishing the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMarula Oil:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps condition, smooth, and enhance shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eShampoo hair with your favourite ALURAM Shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply a generous amount of Purple Hydrate \u0026amp; Repair Treatment evenly from scalp to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLeave on for up to 10 minutes for maximum toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly and style as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRecommended Use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Once or twice weekly, or as needed, depending on the amount of unwanted warmth in your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This is a highly pigmented purple treatment. Avoid leaving it on longer than 10 minutes, as excessive use may cause over-toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest For:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blonde, platinum, highlighted, grey, and white hair needing brass control, deep hydration, and added shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"HocusPocusHairStudio","offers":[{"title":"11oz","offer_id":45237532360904,"sku":null,"price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/8676\/6792\/files\/5e1KH3a0YqlEiN21AQ8guTO5UgSjmhpqmkbFmsg6A8f1Pf3A14jvCArlPLyuWQbeAXcieOb0z35S65fhxOboOiRubDUxrygVE_2pjPDJ-BvZ76d3xq9V8xKoaPdcOsoDOStn1SuCxwStrc9J6kjXbYt6E9tB8uy9He0IlGezYEEQ7rJutCczSGJ.jpg?v=1792623737","url":"https:\/\/www.hocuspocushairstudio.ca\/products\/aluram-purple-hydrate-and-repair","provider":"HocusPocusHairStudio","version":"1.0","type":"link"}