ALURAM Purple Hydrate and Repair

A nourishing purple toning treatment that helps neutralize unwanted yellow tones while providing hydration and conditioning. Ideal for blonde, highlighted, grey or silver hair that needs both toning and extra softness.

Hair Type: Blonde, platinum, highlighted, grey, and white hair

Treatment Type: Purple toning and deep conditioning mask

Benefits: Neutralizes brassiness, hydrates, smooths frizz, and enhances shine.

Keep your blonde beautiful, bright, and brass-free with ALURAM Purple Hydrate & Repair Treatment!

This luxurious, highly pigmented purple conditioning mask helps neutralize unwanted yellow and golden tones while deeply nourishing dry, damaged, and chemically treated hair.

Enriched with Marigold Extract, Squalane, and Marula Oil, this intensive treatment restores moisture, improves softness, and leaves hair feeling silky, smooth, and beautifully refreshed.

Perfect for maintaining cool blonde, platinum, highlighted, grey, and white hair.

Benefits:

• Neutralizes unwanted yellow and brassy tones

• Maintains cool blonde, platinum, and highlighted hair

• Helps brighten grey and white hair

• Deeply hydrates and conditions

• Helps reduce frizz and breakage

• Nourishes dry and chemically treated hair

• Adds softness, smoothness, and shine

• Improves detangling and manageability

• Helps maintain beautiful, salon-fresh colour

Key Ingredients:

Squalane: Helps replenish moisture, smooth hair, and restore softness and shine to dry or overprocessed strands.

Marigold Extract: Helps moisturize and soothe the scalp while nourishing the hair.

Marula Oil: Helps condition, smooth, and enhance shine.

How to Use:

1. Shampoo hair with your favourite ALURAM Shampoo.

2. Apply a generous amount of Purple Hydrate & Repair Treatment evenly from scalp to ends.

3. Leave on for up to 10 minutes for maximum toning.

4. Rinse thoroughly and style as desired.

Recommended Use: Once or twice weekly, or as needed, depending on the amount of unwanted warmth in your hair.

Important: This is a highly pigmented purple treatment. Avoid leaving it on longer than 10 minutes, as excessive use may cause over-toning.

Best For: Blonde, platinum, highlighted, grey, and white hair needing brass control, deep hydration, and added shine.